The Counselors Concierge provides wrap-around business development services — including strategic planning, business development, online marketing, website development, SEO, SIO, CRO, content creation, content marketing and a host of customized private practice support services — exclusively to psychotherapists, counselors and coaches.



Donna Devaney
Donna DevaneyCo-Founder, Practice Coach & Marketing Director
Michael J. Formica
Michael J. FormicaCo-Founder, Practice Coach, CTO & Editorial Director


Dori Gatter, PsyD, LPC

I can honestly say Donna and Michael’s help and guidance has made a enormous difference in presenting and developing my business — and my practice — as a leader in my field. They continue to amaze me with their astute, creative and heartfelt intention. It’s always a pleasure to work with them and I feel very blessed to have their continued support.

Dori Gatter, PsyD, LPC, West Hartford Holistic Counseling

Working with Donna and Michael was one of the best decisions I made as a new business owner. They made the overwhelming task of creating a new website and making marketing easy. Donna is gifted at streamlining information and designing websites that work for you.

Amy Wine, LPC, LMFT, Amy Wine Counseling Center
Jennifer Behnke

“Donna is a genius and a life saver! I was knee deep in a Facebook ad campaign disaster. Donna’s services were recommended by numerous trusted colleagues. Thanks to Donna I was able to gain enough of an audience in time to still host the event. I highly recommend her services.”

Jennifer Behnke, LMFT

The team at The Counselors Concierge did an awesome job on my website total revamp and update. Gems to deal with. Ethical, tech savvy, know their stuff when it comes to unique needs and opportunities for therapists and coaches. I highly recommend their services, from websites to marketing.

Deb Owens, Deb Owens Counseling

Donna, Michael and the work they have done on my website, as well as helping me develop my social media online marketing strategy has been helpful beyond measure. Before I hired The Counselors Concierge, I would lay awake at night worrying about SEO and how to get my name and business out in the community. Donna’s marketing expertise and peaceful approach has reduced the stress I feel regarding those aspects of business, and allowed me to serve my clients more effectively. I would highly recommend her.

Naphtali Roberts, MFT, Help For Your Family

Donna’s help has been invaluable. She is quick to respond an seems to have the answer to any problem. She has resolved issues on my company website that previous web developers weren’t able to work out! And if you ever ask her for help with a task she is not familiar with, she comes up to speed and delivers. I highly recommend her and her team at The Counselors Concierge.

Mark Loewen, LPC, LaunchPad Counseling
Jessica Marchena, LMHC Heart Connection Center

I am truly grateful to have been referred to Donna and Michael. They have been a great asset in the development of my website, SEO and social media strategies. Donna responds quickly to any issues that come up, and finishes tasks in a very timely manner. The time she saves me from having to do these things myself has been invaluable. She is easy to work with, very nice and professional. I know that working with The Counselors Concierge will help me stay on track with my blogging and social media plan. It is a pleasure to work with both Donna and Michael, and I highly recommend their services!

Jessica Marchena, LMHC, Heart Connection Center
Tania Choi

Donna is prompt, knowledgeable and personable. It’s been a pleasure working with her and leveraging her wide knowledge in the field of SEO and online marketing.

Tanya Choi, Tania Choi Psychotherapy
Britta Neinast

Donna is a pearl in the sea of social media and website experts. She is targeted, focused, and gets the jobs done. I know that I can rely on her to handle the job, while bringing clarity to all the confusion for me. It is worth it to me to have her and her team handle these things so I can be free to do what I do best. I cannot recommend Counselors Concierge highly enough.

Britta Neinast, Counseling Center of NW Indiana
Carol Sampson, LCSW

Donna and Michael are a joy to work with. Donna developed a website for me, including the content, that genuinely reflects, me, my approach to my work and that speaks to my ideal client. Donna was highly responsive, conscientious, and always honest in offering feedback based on her expertise. I continue to work with Donna to build upon my site. She is always attentive, responsive and generous with helpful ideas.

Carol Sampson, Carol Sampson Counseling
David Hovey, PsyD, LPC

I would highly recommend Donna and Michael for any professional who wants to increase their online presence. They work tirelessly to provide excellent results! Their knowledge and expertise is invaluable.

David Hovey, Dr. David Hovey and Associates
Cathy Hanville, LCSW

I have used Donna for two different jobs, including an emergency job. She was quick and responsive. I was so upset that I had crashed my site but Donna quickly fixed it and worked with me on the most cost effective way to resolve it. I highly recommend her for your tech needs. I love being able to work with someone that works a lot with therapists. It is great to have someone that understands your business.

Cathy Hanville, Cathy Hanville Counseling
Laurie Musick, LPC-S

Donna created my website from scratch when I was making a big professional move. She knew just what questions to ask about my style and the type of clients I was looking for. She was able to incorporate everything I needed for my new business. People tell me they like my site and is easy to find. I was incredibly happy to have Donna take care of this for me and would recommend her to anyone.

Laurie Musick, San Marcos Counseling
Lindsay Melke

Donna is confident, caring and thoughtful in her work with her clients. I am starting a private practice and did rigorous research on who to hire to help me build my web presence. Donna was recommended by some of the best in the field. I have the utmost confidence that she is getting me to where I need to be in growing my new business. I get detailed reports of where I am in my SEO standing and am offered ways to improve. I have no regrets in hiring her. She is the best!

Lindsay Melka, Empathic Counseling and Psychotherapy